A picture may be worth a thousand words, but sometimes it only takes a few words carefully selected by a designer to completely recast that picture's story. Coming up with compelling advertising concepts requires this kind of artful spin through the intelligent marriage of word and image. If executed properly, these ads hit you square in the gut.

In this assignment, you will shoot a photograph of an ordinary personal item you carry with you throughout the day. You will then design an Instagram story ad showing the item either as: positive, negative, or metaphorical. Create a compelling 1,080 x 1,920 pixels Instagram Story Advertisement.

For this project, I picked something that is always in my backpack, Aquaphor. I used my camera to take a picture and edit it in Photoshop. Then I used Illustrator to create my three Instagram Ads, and Photoshop to create the final mockup.

Mind Map:

Thumbnails:

Final Mockup of Instagram Ad: